Data Analyst / Customer Insight Analyst

We are looking for an experienced Data Analyst to support the development of digital services and customer experience. The role combines web analytics, user and customer feedback analysis, KPI development, and collaboration with business, service design, and technical teams.

Mandatory requirements

The candidate must have at least 24 months of experience in all of the following:

• Systematic collection, processing, and refinement of data to support digital service development

• Supporting data quality and the implementation of required tools

• Search engine optimisation (SEO)

• Analysing and defining user needs

• Setting business priorities and building supporting KPI frameworks

• Web analytics, such as Matomo

• Tag management and the maintenance of analytics tools

• Defining target states for development based on customer experience data

• Defining and developing website metrics

• Systematising reporting

• Analysing, monitoring, and reporting customer feedback to different stakeholders

• Collaborating with product owners, service designers, data-driven management specialists, operational teams, and technical teams

Preferred experience and skills

• Working as a Data Analyst in the public sector or another regulated industry, with consideration for GDPR and national legislation

• Using Matomo to analyse digital service user data

• Conducting analytics work in direct collaboration with service design, product development, or customer experience teams

• Using AI tools for tasks such as data categorisation, anomaly detection, reporting, interpretation summaries, and user segmentation

• Combining quantitative user data with qualitative customer research

• Independently designing analytics architecture or KPI frameworks

• A relevant master’s degree

• Using a quality management system in data processing or analytics work

• AI optimisation: developing website content so that generative AI models can understand, use, and favour it in their responses

• Data visualisation

The allocation for this role can vary during the assignment between 50-100%. This can be done in English but some on-site meetings may be required.